Direct Marketing Leads to Direct Results

What is Direct Marketing?

Direct Marketing is a targeted marketing approach that focuses on communicating directly to your intended audience. The most common types of direct marketing in the digital space include paid advertising on social media and email direct marketing (eDMs) or newsletters. 

A nurse reading targeted direct marketing on her mobile phone while on a work break

The Power of Newsletters 

Email Direct Marketing is a powerfull communications tool. In an era of instant information, newsletters provide a direct line between your brand and your audience. With Comms Marketing, newsletters are crafted not just to inform, but to engage and enrich.

A thoughtfully designed newsletter can serve multiple purposes: updating clients on new products, sharing valuable insights, or showcasing customer success stories. Its real strength lies in maintaining ongoing communication, transforming casual readers into loyal customers.  

The team at Comms Marketing are trained in the use of multiple content management systems, customer relationship management systems, and mail distribution platforms, such as Salesforce, Marketing cloud and Mailchimp. We can help you create a tailored newsletter that resonates with your clients.

Research shows that businesses utilising newsletters have open rates of around 20%, compared to general email marketing rates of 15%. Even further, businesses using segmented email campaigns can experience open rates of up to 14% higher than non-segmented counterparts, indicating that well-targeted newsletters effectively capture attention. 

This bespoke approach ensures that your communications not only promote your offerings, but also foster authentic connections with potential customers. 

Contact us to see how we can incorporate direct marketing into your digital strategy.

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